Are you looking for email marketing tools that are just as good as Mailchimp—or even better? While Mailchimp is popular, it might not fit everyone best. Whether it’s about budget, features, or support, many businesses are exploring other options. The good news? Many great alternatives to Mailchimp in 2024 offer powerful tools to meet your email marketing needs.
This blog will introduce you to 12 of the best Mailchimp alternatives. From tools with advanced automation to budget-friendly ones, you’ll discover options suited for businesses of all sizes. These platforms can help you connect with your audience, boost engagement, and achieve your marketing goals. Ready to find the perfect email marketing tool for your business? Let’s dive in and explore the top Mailchimp alternatives you can try in 2024!
Reasons to Explore Mailchimp Alternatives
Mailchimp is a well-known email marketing service that might not always meet everyone’s needs. Many businesses are now exploring alternatives to Mailchimp that offer better features, pricing, or flexibility. Here are some key reasons to consider switching from Mailchimp:
1. Cost Concerns
Mailchimp’s pricing can be high, especially for small businesses or startups. Many alternatives to Mailchimp offer more affordable plans or better value for the price, helping companies save money while still getting great features.
2. Limited Features in Lower Plans
Mailchimp restricts some advanced features to higher-tier plans. If you want tools like advanced automation or detailed reporting at a lower cost, other platforms may provide them.
3. Better Customization
Some Mailchimp alternatives allow for greater customization in email templates, workflows, and segmentation, giving you more control over your campaigns.
4. Improved Deliverability
Deliverability rates can vary across email marketing service providers. Some best Mailchimp alternatives are known for ensuring higher deliverability, meaning your emails are more likely to reach inboxes rather than spam folders.
5. User-Friendly Interfaces
While Mailchimp is fairly easy to use, some alternatives offer simpler interfaces or more intuitive designs, which can be helpful for beginners.
6. Enhanced Automation
Alternatives like ActiveCampaign or Klaviyo provide advanced automation options for personalizing and streamlining your campaigns, which might be limited on Mailchimp.
7. Flexible Integrations
If your business relies on specific tools or software, some Mailchimp alternatives might offer better or more integrations to fit your existing systems.
8. Scalability for Growing Businesses
Mailchimp may not scale well for growing businesses with complex needs. Alternatives designed for scalability can support larger campaigns, multiple users, or higher email volumes.
9. Better Support Services
Some Mailchimp users report challenges with customer support. Alternatives might provide faster and more helpful assistance.
Exploring alternatives to Mailchimp can open doors to better pricing, more features, and improved results for your email marketing efforts. Take the time to research and find a platform that truly fits your business needs.
11 Best Mailchimp Alternatives for Every Use Case
Whether you need advanced features, better pricing, or more customization, exploring alternatives can unlock tools tailored to your goals. Here are 12 of the best alternatives to Mailchimp to consider:
- SMTPmart: Ideal for transactional emails and bulk sending with advanced tracking.
- Brevo: Great for SMS marketing and email automation.
- SMTPget: A reliable SMTP provider with excellent deliverability and affordable pricing.
- GetResponse: Offers advanced tools like webinars and landing page creation.
- DigitalAka: Perfect for businesses seeking innovative marketing automation features.
- Constant Contact: Best for small businesses with simple marketing needs.
- iDealSMTP: Known for its user-friendly interface and scalable email services.
- ActiveCampaign: Focuses on email personalization and CRM integration.
- MailerLite: Affordable and easy to use for startups.
- AWeber: Great for creating responsive email designs.
- ConvertKit: Popular among creators and bloggers.
Detailed Overview of 11 Best Mailchimp Alternatives
1. SMTPmart
SMTPmart is a great choice for businesses that need a powerful email delivery system. It specializes in sending marketing and transactional emails like order confirmations, password resets, and notifications. Known for its high email deliverability, SMTPmart ensures your messages reach your audience’s inbox, not the spam folder.
One of SMTPmart’s key features is its easy integration with other platforms and applications. Whether you’re running an eCommerce store, or a newsletter, or need reliable SMTP services for marketing campaigns, SMTPmart is flexible enough to handle different needs. It also offers advanced tracking and reporting tools so you can monitor your emails’ performance. With affordable pricing, great customer support, and strong security, SMTPmart is a top Mailchimp alternative for businesses of all sizes looking for reliable email solutions.
Features Provided by SMTPmart
Here are some key features provided by SMTPmart:
- High Deliverability: SMTPmart ensures your emails reach inboxes, not the spam folder, with excellent deliverability rates.
- Transactional Email Support: Perfect for sending transactional emails like order confirmations, password resets, and account updates.
- Easy Integration: It integrates seamlessly with different platforms and applications, including eCommerce sites and email marketing tools.
- Advanced Analytics: Get detailed reports and tracking data to monitor email performance, open rates, and click-through rates.
- SMTP Server for Bulk Emailing: Send bulk emails quickly and efficiently while maintaining high deliverability.
- 24/7 Customer Support: Provides round-the-clock support to assist with any issues or questions you may have.
- Scalable Plans: Offers flexible pricing and plans that grow with your business needs.
- Security Features: Includes encryption and secure sending to ensure the safety of your emails and data.
- Dedicated IP: For better deliverability and to avoid sharing an IP with others, SMTPmart offers dedicated IPs as an upgrade.
Pricing:
| Pricing | Cheapest plan | Premium Plan | Cluster Plan |
| SMTP Server Services | $97 / month | $153/ month | $342/ month |
| Bulk Email Services | $25 / month | $150/ month | $350/ month |
2. Brevo-
Brevo (formerly Sendinblue) is an excellent Mailchimp alternative, especially for businesses looking for an all-in-one marketing solution. It offers email marketing, SMS campaigns, and advanced marketing automation tools that make it easy to engage with your audience across multiple channels. Brevo’s features include drag-and-drop email design, segmentation, and personalized messaging, which help you create targeted campaigns.
One of the standout features of Brevo is its powerful automation workflows. You can set up automated email sequences based on customer behavior, making your email marketing smarter and more efficient. Additionally, Brevo provides excellent analytics, allowing you to track performance and optimize your campaigns. Brevo is a great choice for businesses of all sizes because it offers a user-friendly platform, affordable pricing, and top-notch support. Consider Brevo as a strong alternative to Mailchimp, offering automation and multi-channel marketing solutions.
Features Provided by Brevo-
Here are some of the key features provided by Brevo:
- Email Marketing: Easy-to-use drag-and-drop editor to create beautiful, responsive emails without coding.
- Marketing Automation: Automate email sequences, trigger campaigns based on customer behavior, and personalize your messages.
- SMS Marketing: Send personalized SMS messages to engage with your audience, either as a stand-alone campaign or as part of an automated workflow.
- Transactional Emails: Manage and track transactional emails such as order confirmations, shipping updates, and more.
Pricing-
Starts at $9/month for 5K emails
3. SMTPget-
SMTPget is the best alternative to MailChimp for businesses looking for a reliable email delivery solution. It focuses on providing powerful SMTP server services that help you send emails without worrying about deliverability issues. With SMTPget, you can send bulk emails, transactional emails, and newsletters with ease.
One of its standout features is its affordability, making it perfect for startups and small businesses that need a cost-effective email marketing tool. It also offers high deliverability rates, ensuring that your emails land in your audience’s inbox rather than the spam folder. SMTPget provides great customer support, making it easy to get help when needed. It also allows for easy integration with other tools and platforms, so you can manage your email campaigns smoothly. If you’re looking for an SMTP Mail Services that’s easy to use, budget-friendly, and reliable, SMTPget is a strong choice for your email marketing needs.
Features Provided by SMTPget-
Here are some key benefits provided by SMTPget-
- High Deliverability: SMTPget ensures your emails reach the inbox, reducing the chances of landing in spam folders.
- SMTP Server for Bulk Emails: It offers a reliable SMTP server for sending bulk emails, making it easy to reach a large audience.
- Transactional Email Support: SMTPget handles transactional emails like password resets, order confirmations, and notifications with ease.
- Easy Integration: SMTPget integrates easily with other email marketing tools, CRMs, and websites to streamline your email campaigns.
- Affordable Pricing: It offers cost-effective plans, making it a great choice for small businesses and startups.
- Detailed Analytics: SMTPget provides email tracking features like open rates, click rates, and bounce rates, helping you measure campaign performance.
- Secure and Reliable: With robust security features, SMTPget ensures your email data is safe and your campaigns run smoothly.
- Customer Support: 24/7 customer support is available to help resolve any issues quickly and efficiently.
Pricing Plans
SMTPget provides Customized Pricing Plans, Which means you need to pay for what you use.
4. GetResponse
GetResponse is a versatile email marketing platform that stands out with its advanced features. It’s perfect for businesses of all sizes looking to grow their email campaigns and reach a wider audience. One of its best features is automation, which helps you send targeted emails based on customer behavior. This means you can engage your audience with the right message at the right time.
GetResponse also offers tools like landing page creation, webinar hosting, and CRM integration, making it a one-stop solution for digital marketing. Whether you’re looking to design eye-catching emails or manage leads effectively, GetResponse has you covered. With its easy-to-use interface and scalable plans, GetResponse is an excellent alternative to MailChimp, especially for businesses that need more than just basic email marketing. It’s perfect if you want to combine email, webinars, and automation for better marketing results.
Features Provided by GetResponse-
Here are some key features:
- Email Automation: Set up automated workflows to send personalized emails based on user actions, such as sign-ups, clicks, or purchases.
- Landing Pages: Create high-converting landing pages without needing any coding skills to capture leads and promote offers.
- Webinars: Host webinars directly through the platform, making it easy to engage your audience in real-time and build relationships.
- CRM Integration: Manage and track customer relationships with integrated CRM tools, allowing for better segmentation and targeted campaigns.
- Email Templates: Access a variety of customizable email templates to create professional-looking emails quickly.
- A/B Testing: Test different versions of your emails to see what works best and improve campaign performance.
Pricing Plan-
GetResponse offers tiered pricing: Basic, Plus, Professional, and Max plans, with pricing based on features and subscriber count.
5. DigitalAka
DigitalAka is a cheaper alternative to Mailchimp designed for businesses that need advanced email marketing features. It stands out with its powerful automation tools, allowing you to send personalized emails based on customer behavior and preferences. Whether you’re running email campaigns, newsletters, or promotional offers, DigitalAka helps you target the right audience at the right time.
The platform also offers great analytics, so you can track how well your emails are performing. You can monitor open rates, click rates, and more to make data-driven decisions and improve future campaigns. Another advantage of DigitalAka is its ease of use. With a simple and user-friendly interface, even beginners can start creating effective email campaigns quickly. DigitalAka is also cost-effective, making it a good choice for small businesses and startups looking for an affordable but powerful tool for their email marketing needs.
Features Provided by DigitalAka
Here are some key features provided by DigitalAka
- Email Templates: DigitalAka provides a variety of professionally designed email templates, making it easy to create attractive and effective campaigns without needing design skills.
- Analytics and Reporting: DigitalAka’s detailed analytics dashboard helps you track important metrics like open rates, click-through rates, and conversions, allowing you to optimize your campaigns.
- A/B Testing: You can run A/B tests on your emails to determine which subject lines, content, or images perform best, ensuring your emails are as effective as possible.
- User-Friendly Interface: The platform is easy to navigate, even for beginners, with drag-and-drop email creation tools and simple campaign setup options.
- Email List Management: You can manage your email lists easily, ensuring that you’re reaching the right people at the right time with clean and updated lists.
- Landing Page Builder: Create custom landing pages for your campaigns to improve conversions and capture more leads.
- Integration Options: DigitalAka integrates with a range of third-party apps, including eCommerce platforms, CRMs, and other marketing tools, helping you streamline your workflow.
- Affordability: DigitalAka offers competitive pricing, making it an ideal choice for small businesses and startups looking for an affordable yet feature-rich email marketing solution.
Pricing-
Digitalaka provides customized pricing based on features and subscriber count.
6. Constant Contact
Constant Contact is a popular email marketing service that’s ideal for small businesses and beginners. It offers easy-to-use features, making it a great choice if you’re just starting with email marketing. With Constant Contact, you can create professional-looking email campaigns using its drag-and-drop editor, even if you have no design experience.
This platform is perfect for businesses looking for simple automation, list management, and tracking features. It also offers tools for creating landing pages and forms to help expand your email list. Constant Contact provides detailed analytics to help you track the performance of your emails, so you can improve your campaigns over time. Although it’s known for its simplicity, Constant Contact offers powerful email marketing features at a competitive price. It’s a reliable choice for businesses that need straightforward email marketing tools to connect with their audience effectively.
Features Provided by Constant Contact-
Here are some key features provided by Constant Contact:
- Email Templates: Choose from a wide range of customizable email templates to create professional emails without needing design skills.
- Drag-and-Drop Editor: Easily build and edit emails with a user-friendly drag-and-drop interface.
- Email Automation: Automate your email campaigns, such as welcome emails, birthday messages, and follow-up emails.
- List Management: Organize and segment your email lists to send targeted campaigns to specific groups of subscribers.
- Landing Pages and Forms: Create landing pages and sign-up forms to grow your email list and increase conversions.
- Analytics and Reporting: Track the performance of your emails with detailed reports, including open rates, click rates, and more.
Pricing Plans-
Constant Contact offers three pricing plans: Email (starts at $12/month), Email Plus (starts at $45/month), and a 30-day free trial.
7. iDealSMTP
iDealSMTP is a great alternative to Mailchimp, providing an easy-to-use and straightforward solution for email marketing. It is known for its reliable SMTP Service Provider, making it a good choice for businesses that need to send bulk emails and transactional messages. iDealSMTP ensures fast delivery, high deliverability rates, and strong security features, helping your emails land in the inbox, not the spam folder.
A major advantage of iDealSMTP is its ability to scale effortlessly. Whether you’re just starting or have a large email list, it grows with your business needs. Its easy-to-use dashboard makes managing email campaigns simple, even for beginners. iDealSMTP also provides good customer support, ensuring you have assistance whenever needed. If you’re looking for a straightforward and effective email marketing tool, iDealSMTP can be a perfect choice, offering reliable bulk email services without the complexity of other platforms.
Features Provided by iDealSMTP-
Here are some of the key features:
- High Deliverability: Ensures your emails reach the inbox and avoid spam filters.
- SMTP Relay: Provides reliable SMTP relay services for sending bulk emails and transactional messages.
- Scalability: Adapts to your needs, whether you are a small business or have a large email list.
- Advanced Security: Protects your email data with high-level security features, including encryption.
- Real-Time Analytics: Offers detailed tracking of email delivery, open rates, click rates, and more.
- Customizable Sending Domains: Allows you to use your domain for better branding.
- Dedicated IP Addresses: Helps maintain a strong sender reputation for your email campaigns.
Pricing-
iDealSMTP offers flexible pricing plans based on usage, with options for small to large businesses.
8. ActiveCampaign
ActiveCampaign is a great MailChimp alternative, especially if you’re looking for advanced email marketing features. It’s perfect for businesses that want to personalize their email campaigns and improve customer relationships. With ActiveCampaign, you can create automated email sequences, send targeted messages, and track how well your emails are performing.
What sets ActiveCampaign apart is its strong CRM (Customer Relationship Management) tools, which allow you to manage contacts, track interactions, and organize your sales process in one place. It also offers advanced segmentation, helping you send the right message to the right person at the right time. Whether you’re a small business or a growing enterprise, ActiveCampaign provides everything you need to create effective, personalized email marketing campaigns. It’s a powerful tool for businesses focused on building long-term customer relationships and increasing engagement.
Features Provided by ActiveCampaign
- Advanced Segmentation: You can segment your audience based on various factors like behavior, demographics, and engagement, ensuring that your emails are personalized for each group.
- Personalized Campaigns: ActiveCampaign enables you to create highly targeted and personalized email campaigns that resonate with your audience.
- Sales Automation: It offers tools to automate follow-up emails, manage leads, and convert them into customers without manual intervention.
- Landing Pages & Forms: Easily create landing pages and forms to collect leads and grow your email list.
- Analytics and Reporting: ActiveCampaign provides in-depth reports and analytics to track the performance of your email campaigns and make data-driven decisions.
- SMS Marketing: In addition to email, you can also send SMS messages to your contacts, adding another layer to your marketing strategy.
Pricing Plans-
ActiveCampaign offers pricing plans based on features, starting with basic, plus, professional, and enterprise options.
9. MailerLite
MailerLite is a great alternative to MailChimp, especially for small businesses and startups looking for a simple yet effective email marketing solution. It offers an easy-to-use platform with a clean interface, making it ideal for beginners. MailerLite allows you to create beautiful email campaigns with its drag-and-drop editor, which doesn’t require any coding skills.
One of its standout features is the affordable pricing, with a free plan that includes essential tools like email automation, landing pages, and pop-ups. MailerLite also provides detailed reports to track your campaign performance, helping you optimize your marketing strategies. Additionally, MailerLite offers features like A/B testing, advanced automation, and integrations with popular apps and tools. It’s an excellent choice for businesses on a budget that still need powerful tools to grow their email lists and engage their audience. With MailerLite, you can send targeted, professional emails without breaking the bank.
Features Provided by MailerLite-
Here are some of the key features:
- Email Campaign Builder: A drag-and-drop editor that allows you to create professional emails without coding.
- Automation: Set up automated workflows to send targeted emails based on user actions, such as sign-ups or purchases.
- Landing Pages: Build custom landing pages to collect leads and grow your email list.
- Pop-ups and Forms: Use pop-ups and forms on your website to capture new subscribers.
- A/B Testing: Test different email versions to find out what works best for your audience.
- Segmentation: Organize your email list into segments to send more personalized and relevant content.
Pricing Plans-
MailerLite plans start at $10/month, based on the number of subscribers and features.
10. AWeber
AWeber offers a simple and easy-to-use platform, making it perfect for those who want to create beautiful emails without needing technical skills. AWeber stands out because of its wide range of pre-designed email templates, allowing users to quickly create professional-looking emails.
It also includes powerful automation features, so you can set up emails to be sent automatically based on your audience’s behavior. AWeber’s drag-and-drop editor makes it easy to build emails and design landing pages. Plus, it offers detailed analytics to track how your emails are performing. With AWeber, businesses can manage their email lists, segment their audience, and improve engagement with ease. Its customer support is also highly rated, ensuring you have help whenever you need it. Overall, AWeber is one of the great alternatives to Mailchimp for businesses looking for a reliable and user-friendly email marketing solution.
Features Provided by AWeber-
Here are some key features:
- Email Templates: AWeber provides a wide selection of pre-designed, customizable email templates, so you can quickly create professional emails without design skills.
- Automation: You can set up automated email sequences that send messages based on user behavior, such as welcome emails, follow-ups, or product recommendations.
- Drag-and-Drop Editor: A simple editor that allows you to build emails and landing pages by dragging and dropping elements, making it easy to create attractive designs.
- Email Analytics: AWeber offers detailed reports on open rates, click-through rates, and more, so you can track the success of your campaigns and make improvements.
- List Management: It helps you manage and segment your email lists for better targeting, ensuring that the right messages reach the right people.
- Customer Support: AWeber provides excellent customer support through live chat, email, and phone, helping you resolve issues quickly.
- Landing Pages: You can create landing pages for a lead generation without needing additional tools or skills.
- Integrations: AWeber integrates with many third-party tools, including eCommerce platforms, CRMs, and social media networks, for seamless marketing.
Pricing Plans-
AWeber plans start at $19/month for advanced features.
11. ConvertKit
ConvertKit is a great choice for creators, bloggers, and small businesses who want an easy-to-use email marketing platform. It’s known for its simplicity and powerful features designed to help you grow your audience and boost engagement. With ConvertKit, you can create automated email sequences, manage subscribers, and send personalized content that resonates with your audience.
One of the standout features of ConvertKit is its easy-to-use landing page builder, which helps you capture leads effectively. It also offers advanced tagging and segmentation options, so you can send the right messages to the right people. ConvertKit has a user-friendly interface that doesn’t require technical skills, making it perfect for beginners. Whether you’re just starting or growing your business, ConvertKit can help you build stronger connections with your subscribers and increase conversions.
Features Provided by ConvertKit-
Here are some of its key features:
- Email Automation: Set up automated email sequences to engage with your audience, nurture leads, and send personalized content based on their behavior.
- Landing Page Builder: Easily create custom landing pages to capture leads and grow your email list, with no coding required.
- Subscriber Tagging and Segmentation: Organize your subscribers based on interests, actions, or demographics to send targeted and relevant messages.
- Forms and Opt-ins: Create customizable opt-in forms that you can add to your website, blogs, or social media to build your email list.
- Visual Email Editor: Use the drag-and-drop editor to create professional, responsive emails without any coding knowledge.
Pricing Plan-
ConvertKit offers a free plan for up to 300 subscribers, with paid plans starting at $15/month for more features.
Conclusion-
In conclusion, finding the right email marketing service provider is crucial for your business’s success. While Mailchimp is a popular choice, these 12 alternatives offer unique features and benefits that might better suit your needs. Whether you’re looking for better automation, a more affordable plan, or better customer support, there is an option out there for you. By exploring cheaper alternatives to MailChimp, you can make a more informed decision and choose the best tool to help you connect with your audience and grow your business. Don’t settle for less when there are so many great choices available for 2024.
