Mailchimp Alternatives- Affordable Solutions for Email Marketing

Mailchimp Alternatives are a good choice for businesses looking for email marketing tools that work better for them. Mailchimp is popular, but it may not be the best option for everyone. Some businesses want cheaper tools, better features, or better support. The good news? In 2025, there are many Mailchimp Alternatives that can help with email marketing.

In this blog, you’ll learn about 12 of the best Mailchimp alternatives. Some are easy on the budget, and others have smart features to save time. These tools can help you reach your audience, get more responses, and meet your marketing goals. Ready to find the best tool for your business? Let’s check out the top Mailchimp alternatives for 2025!

Reasons to Explore Mailchimp Alternatives

Mailchimp is a well-known email marketing service that might not always meet everyone’s needs. Many businesses are now exploring alternatives to Mailchimp that offer better features, pricing, or flexibility. Here are some key reasons to consider switching from Mailchimp:

1. Cost Concerns

Mailchimp’s pricing can be high, especially for small businesses or startups with tight budgets. This makes it hard for them to afford the service without cutting costs elsewhere. Luckily, many alternatives to Mailchimp offer cheaper plans or better value for the same price. These alternatives can help businesses save money while still enjoying features like email automation, templates, analytics, and customer support. By choosing the right option, small companies can grow without overspending.

2. Limited Features in Lower Plans

Mailchimp restricts some advanced features to higher-tier plans. If you want tools like advanced automation or detailed reporting at a lower cost, other platforms may provide them. These alternatives are designed to be more budget-friendly while still offering powerful tools to support your marketing goals.

3. Better Customization

Some Mailchimp alternatives let you customize email templates, workflows, and audience groups more easily, giving you better control over your campaigns. You can design emails that truly match your brand and feel more personal to your readers. These platforms also make it simple to organize your email list, so the right message reaches the right people. Plus, you can set up workflows that fit your business needs without any hassle.

4. Improved Deliverability

Deliverability rates are different for each email marketing service. Some of the best Mailchimp alternatives make sure your emails reach inboxes and don’t end up in spam folders. They use smart tools to send emails the right way and keep your sender reputation safe. These services also help you avoid mistakes that can cause emails to go to spam, like bad formatting or sending too many at once. With better deliverability, more people will see and open your emails, helping you get better results for your business.

5. User-Friendly Interfaces

While Mailchimp is fairly easy to use, some alternatives offer simpler interfaces or more intuitive designs, which can be helpful for beginners. These platforms often guide you step-by-step through creating email campaigns, making the process less overwhelming. Many also provide drag-and-drop editors, so you can design emails quickly without needing technical skills. For those just starting out, having clear instructions and a clean dashboard can save a lot of time and reduce confusion

6. Enhanced Automation

Alternatives like ActiveCampaign or Klaviyo provide advanced automation options for personalizing and streamlining your campaigns, which might be limited on Mailchimp. These tools let you set up detailed workflows, such as sending follow-up emails based on customer actions or behavior.

For example, you can send a thank-you email right after a purchase or a reminder if someone leaves items in their cart. They also allow for better segmentation, so you can target specific groups of customers with messages that truly match their interests.

7. Flexible Integrations

If your business relies on specific tools or software, some Mailchimp alternatives might offer better or more integrations to fit your existing systems. For example, platforms like ActiveCampaign or Sendinblue can connect easily with popular CRMs, online stores, and other tools you already use. This makes it simple to keep everything in one place, without having to do a lot of extra work.

8. Scalability for Growing Businesses

Mailchimp may not scale well for growing businesses with complex needs. Alternatives designed for scalability can support larger campaigns, multiple users, or higher email volumes. For businesses that are growing, tools like ActiveCampaign, Klaviyo, or Sendinblue can handle more emails and bigger lists. They let you automate more tasks and give different team members access to help manage things. These platforms are made to grow with your business, so you won’t outgrow them as your needs increase.

9. Better Support Services

Some Mailchimp users report challenges with customer support. Alternatives might provide faster and more helpful assistance.
Exploring alternatives to Mailchimp can open doors to better pricing, more features, and improved results for your email marketing efforts. Take the time to research and find a platform that truly fits your business needs.

11 Best Mailchimp Alternatives for Every Use Case

Whether you need advanced features, better pricing, or more customization, exploring alternatives can unlock tools tailored to your goals. Here are 12 of the best alternatives to Mailchimp to consider:

SMTPmart: Ideal for transactional emails and bulk sending with advanced tracking.
Brevo: Great for SMS marketing and email automation.
SMTPget: A reliable SMTP provider with excellent deliverability and affordable pricing.
GetResponse: Offers advanced tools like webinars and landing page creation.
DigitalAka: Perfect for businesses seeking innovative marketing automation features.
Constant Contact: Best for small businesses with simple marketing needs.
iDealSMTP: Known for its user-friendly interface and scalable email services.
ActiveCampaign: Focuses on email personalization and CRM integration.
MailerLite: Affordable and easy to use for startups.
AWeber: Great for creating responsive email designs.
ConvertKit: Popular among creators and bloggers.

Detailed Overview of 11 Best Mailchimp Alternatives

Here are the 11 best Mailchimp Alternatives:

1. SMTPmart

SMTPmart is a great choice for businesses that need a powerful email delivery system. It specializes in sending marketing and transactional emails like order confirmations, password resets, and notifications. Known for its high email deliverability, SMTPmart ensures your messages reach your audience’s inbox, not the spam folder.

One of SMTPmart’s key features is its easy integration with other platforms and applications. Whether you’re running an eCommerce store, a newsletter, or need reliable SMTP services for marketing campaigns, SMTPmart is flexible enough to handle different needs. It also offers advanced tracking and reporting tools so you can monitor your emails’ performance. With affordable pricing, great customer support, and strong security, SMTPmart is a top Mailchimp alternative for businesses of all sizes looking for reliable email solutions.

Features Provided by SMTPmart

High Deliverability: SMTPmart ensures your emails reach inboxes, not the spam folder, with excellent deliverability rates.
Transactional Email Support: Perfect for sending transactional emails like order confirmations, password resets, and account updates.
Easy Integration: It integrates seamlessly with different platforms and applications, including e-commerce sites and email marketing tools.
Advanced Analytics: Get detailed reports and tracking data to monitor email performance, open rates, and click-through rates.
SMTP Server for Bulk Emailing: Send bulk emails quickly and efficiently while maintaining high deliverability.
24/7 Customer Support: Provides round-the-clock support to assist with any issues or questions you may have.
Scalable Plans: Offers flexible pricing and plans that grow with your business needs.
Security Features: Includes encryption and secure sending to ensure the safety of your emails and data.
Dedicated IP: For better deliverability and to avoid sharing an IP with others, SMTPmart offers dedicated IPs as an upgrade.

Pricing

Pricing	Cheapest plan	Premium Plan	Cluster Plan
SMTP Server Services	$97 / month	$153/ month	$342/ month
Bulk Email Services	$25 / month	$150/ month	$350/ month

2. Brevo

Brevo (formerly Sendinblue) is an excellent Mailchimp alternative, especially for businesses looking for an all-in-one marketing solution. It offers email marketing, SMS campaigns, and advanced marketing automation tools that make it easy to engage with your audience across multiple channels. Brevo’s features include drag-and-drop email design, segmentation, and personalized messaging, which help you create targeted campaigns.

One of the standout features of Brevo is its powerful automation workflows. You can set up automated email sequences based on customer behavior, making your email marketing smarter and more efficient. Additionally, Brevo provides excellent analytics, allowing you to track performance and optimize your campaigns. Brevo is a great choice for businesses of all sizes because it offers a user-friendly platform, affordable pricing and good support. Consider Brevo as a strong alternative to Mailchimp, offering automation and multi-channel marketing solutions.

Features Provided by Brevo

Email Marketing: Easy-to-use drag-and-drop editor to create beautiful, responsive emails without coding.
Marketing Automation: Automate email sequences, trigger campaigns based on customer behavior, and personalize your messages.
SMS Marketing: Send personalized SMS messages to engage with your audience, either as a stand-alone campaign or as part of an automated workflow.
Transactional Emails: Manage and track transactional emails such as order confirmations, shipping updates, and more.

3. SMTPget

SMTPget is the best alternative to MailChimp for businesses looking for a reliable email delivery solution. It focuses on providing powerful SMTP server services that help you send emails without worrying about deliverability issues. With SMTPget, you can send bulk emails, transactional emails, and newsletters with ease.

One of its best features is its affordability, making it perfect for startups and small businesses that need a cost-effective email marketing tool. It also offers high deliverability rates, ensuring that your emails land in your audience’s inbox rather than the spam folder. SMTPget provides great customer support, making it easy to get help when needed. It also allows for easy integration with other tools and platforms, so you can manage your email campaigns smoothly.

Features Provided by SMTPget-

High Deliverability: SMTPget ensures your emails reach the inbox, reducing the chances of landing in spam folders.
SMTP Server for Bulk Emails: It offers a reliable SMTP server for sending bulk emails, making it easy to reach a large audience.
Transactional Email Support: SMTPget handles transactional emails like password resets, order confirmations, and notifications with ease.
Easy Integration: SMTPget integrates easily with other email marketing tools, CRMs, and websites to streamline your email campaigns.
Affordable Pricing: It offers cost-effective plans, making it a great choice for small businesses and startups.
Detailed Analytics: SMTPget provides email tracking features like open rates, click rates, and bounce rates, helping you measure campaign performance.
Secure and Reliable: With advanced security features, SMTPget ensures your email data is safe and your campaigns run smoothly.
Customer Support: 24/7 customer support is available to help resolve any issues quickly and efficiently.

4. GetResponse

GetResponse is a versatile email marketing platform that stands out with its advanced features. It’s perfect for businesses of all sizes looking to grow their email campaigns and reach a wider audience. One of its best features is automation, which helps you send targeted emails based on customer behavior. This means you can engage your audience with the right message at the right time.

GetResponse also offers tools like landing page creation, webinar hosting, and CRM integration, making it a one-stop solution for digital marketing. Whether you’re looking to design eye-catching emails or manage leads effectively, GetResponse has you covered. With its easy-to-use interface and scalable plans, GetResponse is an excellent alternative to MailChimp, especially for businesses that need more than just basic email marketing. It’s perfect if you want to combine email, webinars and automation for better marketing results.

Features Provided by GetResponse:

Email Automation: Set up automated workflows to send personalized emails based on user actions, such as sign-ups, clicks, or purchases.
Landing Pages: Create high-converting landing pages without needing any coding skills to capture leads and promote offers.
Webinars: Host webinars directly through the platform, making it easy to engage your audience in real-time and build relationships.
CRM Integration: Manage and track customer relationships with integrated CRM tools, allowing for better segmentation and targeted campaigns.
Email Templates: Access a variety of customizable email templates to create professional-looking emails quickly.
A/B Testing: Test different versions of your emails to see what works best and improve campaign performance.

5. DigitalAka

DigitalAka is a cheaper alternative to Mailchimp, designed for businesses that need advanced email marketing features. It stands out with its powerful automation tools, allowing you to send personalized emails based on customer behavior and preferences. Whether you’re running email campaigns, newsletters, or promotional offers, DigitalAka helps you target the right audience at the right time.

The platform also offers great analytics, so you can track how well your emails are performing. You can monitor open and click rates to make data-driven decisions and improve future campaigns. Another advantage of DigitalAka is its ease of use. With a simple and user-friendly interface, even beginners can start creating effective email campaigns quickly. DigitalAka is also cost-effective, making it a good choice for small businesses and startups looking for an affordable but powerful tool for their email marketing needs.

Features Provided by DigitalAka

Email Templates: DigitalAka provides a variety of professionally designed email templates, making it easy to create attractive and effective campaigns without needing design skills.
Analytics and Reporting: DigitalAka’s detailed analytics dashboard helps you track important metrics like open rates, click-through rates, and conversions, allowing you to optimize your campaigns.
A/B Testing: You can run A/B tests on your emails to determine which subject lines, content, or images perform best, ensuring your emails are as effective as possible.
User-Friendly Interface: The platform is easy to navigate, even for beginners, with drag-and-drop email creation tools and simple campaign setup options.
Email List Management: You can manage your email lists easily, ensuring that you’re reaching the right people at the right time with clean and updated lists.
Landing Page Builder: Create custom landing pages for your campaigns to improve conversions and capture more leads.
Integration Options: DigitalAka integrates with a range of third-party apps, including eCommerce platforms, CRMs, and other marketing tools, helping you streamline your workflow.
Affordability: DigitalAka offers competitive pricing, making it an ideal choice for small businesses and startups looking for an affordable yet feature-rich email marketing solution.

6. Constant Contact

Constant Contact is a popular email marketing service that’s ideal for small businesses and beginners. It offers easy-to-use features, making it a great choice if you’re just starting with email marketing. With Constant Contact, you can create professional-looking email campaigns using its drag-and-drop editor, even if you have no design experience.

This platform is perfect for businesses looking for simple automation, list management, and tracking features. It also offers tools for creating landing pages and forms to help expand your email list. Constant Contact provides detailed analytics to help you track the performance of your emails, so you can improve your campaigns over time. Although it’s known for its simplicity, Constant Contact offers powerful email marketing features at a competitive price. It’s a reliable choice for businesses that need straightforward email marketing tools to connect with their audience effectively.

Features Provided by Constant Contact:

Email Templates: Choose from a wide range of customizable email templates to create professional emails without needing design skills.
Drag-and-Drop Editor: Easily build and edit emails with a user-friendly drag-and-drop interface.
Email Automation: Automate your email campaigns, such as welcome emails, birthday messages, and follow-up emails.
List Management: Organize and segment your email lists to send targeted campaigns to specific groups of subscribers.
Landing Pages and Forms: Create landing pages and sign-up forms to grow your email list and increase conversions.
Analytics and Reporting: Track the performance of your emails with detailed reports, including open rates, click rates, and more.

7. iDealSMTP

iDealSMTP is a great alternative to Mailchimp, providing an easy-to-use and straightforward solution for email marketing. It is known for its reliable SMTP Service Provider, making it a good choice for businesses that need to send bulk emails and transactional messages. iDealSMTP ensures fast delivery, high deliverability rates, and strong security features, helping your emails land in the inbox, not the spam folder.

A major advantage of iDealSMTP is its ability to scale effortlessly. Whether you’re just starting or have a large email list, it grows with your business needs. Its easy-to-use dashboard makes managing email campaigns simple, even for beginners. iDealSMTP also provides good customer support, ensuring you have assistance whenever needed. If you’re looking for a straightforward and effective email marketing tool, iDealSMTP can be a perfect choice, offering reliable bulk email services without the complexity of other platforms.

Features Provided by iDealSMTP:

High Deliverability: Ensures your emails reach the inbox and avoid spam filters.
SMTP Relay: Provides reliable SMTP relay services for sending bulk emails and transactional messages.
Scalability: Adapts to your needs, whether you are a small business or have a large email list.
Advanced Security: Protects your email data with high-level security features, including encryption.
Real-Time Analytics: Offers detailed tracking of email delivery, open rates, click rates, and more.
Customizable Sending Domains: Allows you to use your domain for better branding.
Dedicated IP Addresses: Help maintain a strong sender reputation for your email campaigns.

8. ActiveCampaign

ActiveCampaign is a great MailChimp alternative, especially if you’re looking for advanced email marketing features. It’s perfect for businesses that want to personalize their email campaigns and improve customer relationships. With ActiveCampaign, you can create automated email sequences, send targeted messages, and track how well your emails are performing.

What sets ActiveCampaign apart is its strong CRM (Customer Relationship Management) tools, which allow you to manage contacts, track interactions, and organize your sales process in one place. It also offers advanced segmentation, helping you send the right message to the right person at the right time. Whether you’re a small business or a growing enterprise, ActiveCampaign provides everything you need to create effective, personalized email marketing campaigns. It’s a powerful tool for businesses focused on building long-term customer relationships and increasing engagement.

Features Provided by ActiveCampaign:

Advanced Segmentation: You can segment your audience based on various factors like behavior, demographics, and engagement, ensuring that your emails are personalized for each group.
Personalized Campaigns: ActiveCampaign enables you to create highly targeted and personalized email campaigns that resonate with your audience.
Sales Automation: It offers tools to automate follow-up emails, manage leads, and convert them into customers without manual intervention.
Landing Pages & Forms: Easily create landing pages and forms to collect leads and grow your email list.
Analytics and Reporting: ActiveCampaign provides in-depth reports and analytics to track the performance of your email campaigns and make data-driven decisions.
SMS Marketing: In addition to email, you can also send SMS messages to your contacts, adding another layer to your marketing strategy.

9. MailerLite

MailerLite is a great alternative to MailChimp, especially for small businesses and startups looking for a simple yet effective email marketing solution. It offers an easy-to-use platform with a clean interface, making it ideal for beginners. MailerLite allows you to create beautiful email campaigns with its drag-and-drop editor, which doesn’t require any coding skills.

One of its standout features is the affordable pricing, with a free plan that includes essential tools like email automation, landing pages, and pop-ups. MailerLite also provides detailed reports to track your campaign performance, helping you optimize your marketing strategies. Additionally, MailerLite offers features like A/B testing, advanced automation, and integrations with popular apps and tools. It’s an excellent choice for businesses on a budget that still need powerful tools to grow their email lists and engage their audience. With MailerLite, you can send targeted, professional emails without breaking the bank.

Features Provided by MailerLite:

Email Campaign Builder: A drag-and-drop editor that allows you to create professional emails without coding.
Automation: Set up automated workflows to send targeted emails based on user actions, such as sign-ups or purchases.
Landing Pages: Build custom landing pages to collect leads and grow your email list.
Pop-ups and Forms: Use pop-ups and forms on your website to capture new subscribers.
A/B Testing: Test different email versions to find out what works best for your audience.
Segmentation: Organize your email list into segments to send more personalized and relevant content.

10. AWeber

AWeber offers a simple and easy-to-use platform, making it perfect for those who want to create beautiful emails without needing technical skills. It stands out because of its wide range of pre-designed email templates, allowing users to quickly create professional-looking emails.

It also includes powerful automation features, so you can set up emails to be sent automatically based on your audience’s behavior. AWeber’s drag-and-drop editor makes it easy to build emails and design landing pages. Plus, it offers detailed analytics to track how your emails are performing. With AWeber, businesses can manage their email lists, segment their audience, and improve engagement with ease. Its customer support is also highly rated, ensuring you have help whenever you need it. Overall, AWeber is one of the great alternatives to Mailchimp for businesses looking for a reliable and user-friendly email marketing solution.

Features Provided by AWeber:

Email Templates: AWeber provides a wide selection of pre-designed, customizable email templates, so you can quickly create professional emails without design skills.
Automation: You can set up automated email sequences that send messages based on user behavior, such as welcome emails, follow-ups, or product recommendations.
Drag-and-Drop Editor: A simple editor that allows you to build emails and landing pages by dragging and dropping elements, making it easy to create attractive designs.
Email Analytics: AWeber offers detailed reports on open rates, click-through rates, and more, so you can track the success of your campaigns and make improvements.
List Management: It helps you manage and segment your email lists for better targeting, ensuring that the right messages reach the right people.
Customer Support: AWeber provides excellent customer support through live chat, email, and phone, helping you resolve issues quickly.
Landing Pages: You can create landing pages for lead generation without needing additional tools or skills.
Integrations: AWeber integrates with many third-party tools, including eCommerce platforms, CRMs, and social media networks, for seamless marketing.

11. ConvertKit

ConvertKit is a great choice for creators, bloggers, and small businesses who want an easy-to-use email marketing platform. It’s known for its simplicity and powerful features designed to help you grow your audience and boost engagement. With ConvertKit, you can create automated email sequences, manage subscribers, and send personalized content that resonates with your audience.

One of the standout features of ConvertKit is its easy-to-use landing page builder, which helps you capture leads effectively. It also offers advanced tagging and segmentation options, so you can send the right messages to the right people. ConvertKit has a user-friendly interface that doesn’t require technical skills, making it perfect for beginners. Whether you’re just starting or growing your business, ConvertKit can help you build stronger connections with your subscribers and increase conversions.

Features Provided by ConvertKit:

Email Automation: Set up automated email sequences to engage with your audience, nurture leads, and send personalized content based on their behavior.
Landing Page Builder: Easily create custom landing pages to capture leads and grow your email list, with no coding required.
Subscriber Tagging and Segmentation: Organize your subscribers based on interests, actions, or demographics to send targeted and relevant messages.
Forms and Opt-ins: Create customizable opt-in forms that you can add to your website, blogs, or social media to build your email list.
Visual Email Editor: Use the drag-and-drop editor to create professional, responsive emails without any coding knowledge.

Conclusion

Finding the right email marketing service provider is essential for your business’s success. While Mailchimp is a popular choice, these 12 alternatives offer unique features and benefits that might better suit your needs. Whether you’re looking for better automation, a more affordable plan, or better customer support, there is an option out there for you.

By exploring cheaper alternatives to MailChimp, you can make a more informed decision and choose the best tool to help you connect with your audience and grow your business. Don’t settle for less when there are so many great choices available for 2025.

FAQ’s

Here are some frequently asked questions on Mailchimp Alternatives:

1. Why should I look for alternatives to Mailchimp?

Some businesses may find that other email marketing tools offer better features, more affordable pricing, or easier integration with their existing systems. Alternatives can also offer better support for growing businesses or more advanced automation options.

2. What are the best Mailchimp alternatives?

Some of the best alternatives to Mailchimp are SMTPmart, MailerLite, iDealSMTP, Brevo and ConvertKit. These tools provide similar features but with added benefits like better automation, scalability and integrations.

3. Are Mailchimp alternatives easy to use?

Yes, many Mailchimp alternatives, such as ActiveCampaign or SMTPmart, are designed to be user-friendly. Some alternatives even offer simpler interfaces and better tools for beginners who are just starting with email marketing.

4. Can I integrate my existing tools with Mailchimp alternatives?

Yes, many alternatives to Mailchimp offer better or more integrations with tools like CRMs, e-commerce platforms, and analytics tools. This helps make it easier to manage everything from one place and send personalized campaigns.

5. Which Mailchimp alternative has the best automation features?

ActiveCampaign and SMTPmart are well-known for their advanced automation features. These tools let you set up personalized workflows, send follow-up emails automatically, and target specific customer groups based on their behavior.