Starting a business means you need to get the word out, and email marketing is one of the most effective ways. For startups in 2025, using the right Bulk Email Marketing Software can help you connect with customers, build relationships, and grow your brand quickly. But with so many options available, how do you know which is best for your business?
This blog will explore 11 of the best Bulk Email Marketing software tools for startups. These tools are designed to make email marketing campaigns easier, faster, and more successful. From easy-to-use interfaces to advanced features that drive results, these platforms offer everything you need to reach your audience effectively. Whether you’re just starting or looking to level up your email marketing, this guide will help you choose the best software to grow your startup in 2025.
What is Bulk Email Marketing Software?
Bulk Email Software for Email Marketing is a tool that helps businesses send large numbers of emails to a list of recipients at once. It is made to make creating, sending, and managing email campaigns easier. Instead of sending emails one by one, which is time-consuming, bulk email software allows you to send thousands of emails in just a few clicks.
These tools come with various features like customizable templates, email tracking, and automation options. You can use them to target specific groups, schedule campaigns, and even track your emails’ performance, such as open rates and click rates.
Bulk email marketing software is ideal for businesses that want to reach many people at once, like promotions, newsletters, or announcements. It helps improve communication with customers and can drive sales, build relationships, and increase brand awareness.
Benefits of Using Bulk Email Marketing Software
Bulk email marketing software is a great tool for businesses looking to reach many customers at once. Here are some main advantages of using this software:
1. Saves Time
Sending emails manually to hundreds or thousands of people takes a lot of time. Bulk email marketing software automates the process, allowing you to send emails to large groups quickly and easily.
2. Improved Personalization
Many bulk email server providers let you personalize each email with the recipient’s name or other details. This makes your emails feel more personal and increases the chances of people reading them.
3. Cost-Effective
Compared to traditional marketing methods like print or TV ads, bulk email marketing server is very affordable. You can reach many people at a low cost, which is great for startups and small businesses.
4. Track Results
Bulk email software for email marketing lets you track how well your emails are performing. You can see open rates, click rates, and other important data, which helps you understand what works and what needs improvement.
5. Build Stronger Relationships
By sending regular and relevant emails, you can build trust and keep your brand in the minds of your customers. This helps create long-term relationships with your audience.
6. Easy to Use
Most bulk email marketing software tools are easy to use, even for beginners. You don’t need to be a tech expert to set up and manage your email campaigns.
Features to Look For the Best Bulk Email Marketing Software
When choosing the right bulk email marketing software for your business, it’s important to focus on features that make your campaigns effective and efficient. Here are some key features to look for:
1. User-Friendly Interface
A simple and intuitive interface saves time and allows even beginners to create and manage email campaigns without hassle.
2. Email Automation
Look for automation features to schedule emails, send follow-ups, and manage customer journeys without constant manual effort.
3. Customizable Templates
Pre-designed templates that can be customized to match your brand help you create professional-looking emails quickly.
4. Personalization Options
The ability to add personalized elements, such as the recipient’s name or tailored recommendations, increases engagement and response rates.
5. Segmentation Tools
Advanced segmentation lets you divide your audience into groups based on their interests, location, or behavior for more targeted campaigns.
6. Analytics and Reporting
Detailed insights, such as open rates, click-through rates, and bounce rates, help you measure the success of your campaigns and improve over time.
7. High Deliverability Rates
Ensure the software has tools to reduce spam complaints and increase the chances of your emails reaching inboxes.
8. Integration Options
The best tools integrate with CRM systems, social media, or e-commerce platforms for a seamless marketing experience.
9. Affordable Pricing
Choose software that offers value for money and fits your budget, especially if you’re a startup.
Overview of 11 Best Bulk Email Marketing Software
Bulk email marketing software helps businesses send large numbers of emails to their audience quickly and effectively. Below is an overview of 11 top tools for bulk email marketing:
- SMTPmart
- SMTPget
- Mailchimp
- Brevo
- Constant Contact
- Digitalaka
- MailerLite
- iDealSMTP
- Zoho Campaigns
- ActiveCampaign
- GetResponse
Here is a detailed overview of the 11 Best Bulk Email Marketing Software:
1. SMTPmart:
SMTPmart is a trusted platform for businesses looking to send bulk emails efficiently. It focuses on providing high email deliverability, ensuring your messages reach your audience’s inbox instead of getting marked as spam. Designed for startups and growing businesses, SMTPmart offers powerful features to simplify email campaigns.
With SMTPmart, you can send a large volume of emails quickly and securely. Its user-friendly interface makes it easy to create, manage, and track campaigns without technical expertise. The platform also supports advanced analytics, helping you monitor email performance and improve your marketing strategy.
One of SMTPmart’s key strengths is its affordability. Startups with tight budgets can take advantage of cost-effective plans without compromising on quality. Additionally, SMTPmart provides excellent customer support to assist users in every step of their email marketing journey.
If you’re looking for reliable and budget-friendly bulk email services, SMTPmart is a great choice for your business.
Features Provided by SMTPmart:
SMTPmart offers a variety of features designed to streamline bulk email marketing for businesses. Here are its key features:
1. High Deliverability- Ensures your emails reach the inbox and avoid spam folders, improving campaign success.
2. User-Friendly Interface- Allows easy creation, management, and tracking of email campaigns, even for beginners.
3. Bulk Email Sending- Supports the delivery of large volumes of emails quickly and reliably.
4. Advanced Analytics- Provides detailed reports on open rates, click-through rates, and delivery status to help optimize campaigns.
5. Affordable Pricing- Offers budget-friendly plans tailored for startups and small businesses.
6. 24/7 Customer Support- A dedicated support team to help with setup, fixing issues, and managing campaigns.
7. Secure Email Delivery- Uses reliable servers to ensure the safe and secure delivery of your emails.
8. Customizable Email Templates- Provides pre-designed templates to save time and create professional-looking emails.
Pricing-
| Pricing | Cheapest plan | Premium Plan | Cluster Plan |
| SMTP Server Services | $97 / month | $153/ month | $342/ month |
| Bulk Email Services | $25 / month | $150/ month | $350/ month |
2. SMTPget
SMTPget is a trusted SMTP server provider designed to help businesses send bulk emails efficiently. It focuses on high email deliverability, ensuring your messages reach your audience’s inbox without issues. This makes it ideal for startups and small businesses that rely on email marketing to grow.
SMTPget provides an easy setup, so you can start sending emails quickly. It offers a reliable and secure infrastructure, making sure your email campaigns run smoothly. With advanced tracking and reporting tools, you can monitor your campaigns’ success and make data-driven decisions. The platform also supports email automation, helping you save time and send personalized emails to your subscribers.
Whether you need to send promotional emails, newsletters, or notifications, SMTPget is a great option for startups looking for an affordable and efficient bulk email marketing solution.
Features Provided by SMTPget:
SMTPget offers a range of features to make bulk email marketing effective for startups and small businesses. Here are some key features:
1. High Deliverability- SMTPget ensures your emails reach your audience’s inbox with high deliverability, reducing the chances of being marked as spam.
2. Easy Setup- The platform provides an easy setup process, allowing businesses to start sending emails quickly without technical difficulties.
3. Email Automation- SMTPget allows you to automate your email campaigns, saving you time while sending personalized messages to your audience.
4. Advanced Tracking and Analytics- Track open rates, click-through rates, and other important metrics to measure the success of your campaigns and improve them.
5. SMTP Server- SMTPget offers a secure and reliable SMTP server, ensuring smooth email delivery even for high-volume campaigns.
6. Customizable Email Templates- The platform offers customizable email templates, helping you create professional-looking emails without the need for design skills.
7. Dedicated IP Address- Having a dedicated IP address helps improve email delivery and gives you more control over your sender reputation.
Pricing Plans:
SMTPget offers flexible pricing plans based on email volume, starting at affordable rates for startups.
3. Mailchimp:
Mailchimp is one of the most popular email marketing tools, especially for beginners and small businesses. It allows you to create and send bulk emails quickly and easily. With its drag-and-drop email editor, you can design professional-looking emails without any coding skills.
Mailchimp also offers powerful automation features, helping you send personalized emails to your audience at the right time. You can set up welcome emails, follow-ups, or promotional campaigns with just a few clicks.
One of the best things about Mailchimp is its analytics tools. You can see how many people opened your email, clicked on links, or made a purchase. This information helps you improve your future campaigns.
Mailchimp has free and paid plans, making it suitable for startups with a limited budget. It’s user-friendly, reliable, and offers everything you need to build strong email campaigns that grow your business.
Features Provided by Mailchimp:
Mailchimp offers a wide range of features that make it one of the best tools for email marketing. Here are its key features:
1. Drag-and-Drop Email Builder: Easily design professional-looking emails without needing coding skills.
2. Email Automation: Set up automated campaigns like welcome emails, follow-ups, and abandoned cart reminders.
3. Audience Segmentation: Target specific groups of people based on their interests, location, or behavior.
4. Analytics and Reports: Track email performance, including open rates, click rates, and conversions, to improve future campaigns.
5. A/B Testing: Test different email designs or subject lines to find out what works best for your audience.
Pricing Plan:
Mailchimp offers Free, Essentials, Standard, and Premium plans, starting at $13/month.
4 . Brevo
Brevo, formerly known as Sendinblue, is a popular bulk email server software designed to help businesses of all sizes. It offers a variety of features that make email marketing easier and more effective. Brevo provides easy-to-use tools for creating attractive email campaigns with pre-designed templates.
The software also includes email automation, which allows businesses to send personalized messages based on customer behavior. This feature helps build strong customer relationships.
Brevo offers additional features like SMS marketing, live chat, and CRM tools, making it a great choice for startups looking for an all-in-one marketing solution.
Brevo is affordable, with pricing plans suitable for small businesses and startups. It also provides detailed analytics to track the performance of your email campaigns. With its user-friendly interface and powerful features, Brevo is a solid choice for businesses looking to grow through email marketing.
Features Provided by Brevo:
Brevo offers a wide range of features that help businesses effectively manage their email marketing campaigns. Some of its key features include:
1. Email Campaigns- Create professional-looking email campaigns using drag-and-drop tools and pre-designed templates.
2. Email Automation- Automate email workflows to send personalized messages based on customer actions, like sign-ups or purchases.
3. SMS Marketing- Send SMS messages to your customers, combining email and text marketing for better reach.
4. CRM Tools- Manage customer data and track interactions using Brevo’s built-in customer relationship management (CRM) tools.
5. Transactional Emails- Send order confirmations, password resets, and other automated transactional emails.
Pricing Plan:
Brevo offers flexible pricing plans, including free, Starter, Business, and Enterprise options based on needs.
5. Constant Contact
Constant Contact is a well-known email marketing platform, famous for its easy-to-use features. It is perfect for small businesses and startups looking to send bulk emails easily. The platform offers a variety of pre-designed email templates, so you can quickly create professional-looking emails without any design skills.
One of its main strengths is automation. Constant Contact helps you schedule and send emails to your contacts based on specific actions, such as sign-ups or purchases. It also has excellent list management features, allowing you to segment your audience for more targeted campaigns.
Additionally, Constant Contact integrates with social media platforms and eCommerce tools, making it easier to manage all your marketing efforts in one place. It also provides detailed reporting to help you track the performance of your email campaigns and make data-driven decisions for improvement.
Features Provided by Constant Contact:
Here are some features provided by Constant Contact:
1. Email Templates- Constant Contact offers a wide range of customizable email templates, making it easy to design professional emails without any coding skills.
2. Email Automation- With automation features, you can set up email sequences that are triggered based on customer actions, such as sign-ups or purchases.
3. List Management- The platform allows you to organize and segment your email list. This helps you send more targeted and personalized emails to your audience.
4. Analytics and Reporting- Constant Contact provides detailed reports that show open rates, click rates, and other important metrics, helping you track the success of your campaigns.
5. Social Media Integration- You can connect your email campaigns to social media platforms, making it easier to share your emails and track engagement.
Pricing Plan:
Constant Contact offers three pricing plans: Email, Email Plus, and Custom, based on features and contacts.
6. Digitalaka
Digitalaka is an excellent bulk email marketing software designed to meet the needs of startups and small businesses. It provides an easy-to-use platform that simplifies the process of sending large volumes of emails to your audience. With its automation features, you can schedule campaigns, track performance, and manage email lists effortlessly.
What sets Digitalaka apart is its ability to personalize emails, making your communication more engaging and relevant to your customers. The platform also offers robust tracking and analytics tools, helping you understand how your emails perform and where improvements are needed.
Digitalaka focuses on reliability and speed, ensuring your emails reach inboxes without delays. It’s an affordable option for startups looking to grow their business through email marketing. Whether you’re a beginner or an experienced marketer, Digitalaka equips you with the tools to create impactful email campaigns that drive results.
Features Provided by Digitalaka:
Digitalaka offers a range of features designed to make bulk email marketing services simple and effective for startups and small businesses. Here are its key features:
1. Email Automation- Easily schedule and automate email campaigns to save time and ensure timely delivery.
2. Personalized Email Campaigns- Customize emails to make them more engaging and relevant to your audience.
3. List Management- Organize and segment email lists to target specific groups effectively.
4. Analytics and Reporting- Monitor campaign performance with detailed reports on open rates, click-through rates, and more.
5. Drag-and-Drop Editor- Create visually appealing emails using a simple and intuitive drag-and-drop interface.
6. High Deliverability- Ensure your emails reach inboxes instead of spam folders, improving engagement rates.
Pricing Plan:
Digitalaka offers affordable pricing plans customized for startups, starting as low as $20/month.
7. MailerLite
MailerLite is a user-friendly email marketing tool perfect for startups and small businesses. It allows you to design and send professional-looking emails quickly, even if you’re new to email marketing. Using its drag-and-drop editor, you can create attractive emails without any coding skills.
This platform offers features like email automation, audience segmentation, and detailed analytics to help you track your campaign performance. MailerLite also lets you build landing pages and signup forms to grow your email list effectively.
One of the best things about MailerLite is its affordability. It offers free plans for small campaigns and budget-friendly pricing for growing businesses. Despite its low cost, it provides powerful tools that deliver excellent results.
Features provided by MailerLite:
Here are some key features provided by MailerLite:
1. Drag-and-Drop Editor- Easily create professional-looking emails without coding skills.
2. Email Automation- Set up automated workflows to send emails based on triggers like signups or purchases.
3. Audience Segmentation- Group your subscribers based on their preferences, behavior, or location for targeted campaigns.
4. Landing Pages- Design custom landing pages to promote offers and grow your email list.
Pricing Plan:
MailerLite offers straightforward pricing plans to accommodate businesses of various sizes.
8. iDealSMTP
iDealSMTP provides an affordable and efficient way to send large volumes of emails while ensuring high deliverability. With iDealSMTP, you can connect with your audience quickly and manage campaigns effectively.
This platform offers a user-friendly interface that allows you to create, send, and track emails with ease. iDealSMTP focuses on secure email delivery, making sure your messages reach the inbox without issues. It also supports features like email tracking, analytics, and customization, helping you optimize your campaigns for better results.
Whether you’re launching a new product or running promotional campaigns, iDealSMTP ensures smooth and reliable email delivery. Its affordable pricing and essential tools make it a great choice for businesses looking to scale their email marketing efforts without overspending.
Features Provided by iDealSMTP:
iDealSMTP offers several features to help businesses manage and optimize their bulk email campaigns effectively:
1. High Deliverability- iDealSMTP ensures that your emails reach your audience’s inbox, reducing the risk of being marked as spam.
2. Secure Email Delivery- iDealSMTP offers strong security measures to protect your email campaigns and help maintain a good sender reputation.
3. Easy Integration- The platform integrates smoothly with various email marketing tools, making it easy to connect with other software you use.
4. Email Tracking and Analytics- You can track the performance of your emails in real-time, including open rates, click rates, and other important metrics.
5. Customizable Email Templates- iDealSMTP provides ready-to-use templates that you can customize to suit your brand and message.
6. SMTP Authentication- The platform supports strong authentication methods to ensure secure email sending and protect your data.
7. Affordable Pricing- iDealSMTP offers cost-effective pricing plans, making it ideal for startups and small businesses.
8. Easy-to-Use Interface- The simple, user-friendly interface allows you to create, send, and manage emails without technical expertise.
Pricing Plans:
iDealSMTP offers affordable pricing plans with flexible options based on email volume and features needed.
9. Zoho Campaigns
Zoho Campaigns is a popular email marketing tool, especially for businesses already using Zoho products. It provides an intuitive and easy-to-use interface, making it simple to create, send, and track email campaigns. Zoho Campaigns has many useful features, such as automation, list segmentation, and detailed analytics.
With Zoho Campaigns, you can easily send personalized emails to different customer groups based on their interests and behaviors. It also integrates well with other Zoho apps, which makes managing your business tasks much easier.
The platform has responsive email templates that work well on both desktop and mobile devices, ensuring your emails look good everywhere. Zoho Campaigns also provides real-time reporting, so you can see how your emails are performing and make improvements.
This tool is perfect for small to medium-sized businesses looking for an affordable and efficient email marketing solution with strong analytics and automation features.
Features Provided by Zoho Campaign:
1. Email Automation- Zoho Campaigns lets you create automated email sequences effortlessly. You can send welcome emails, follow-ups, or special offers based on user behavior.
2. Segmentation- You can segment your email list based on different criteria, like demographics, past interactions, or purchase history. This helps send more personalized emails to specific groups.
3. Email Templates- The platform provides a variety of responsive and customizable email templates, making it easy to create professional-looking emails without any design skills.
4. A/B Testing- Zoho Campaigns lets you test different subject lines, content, and designs to see which performs best, helping you improve your email marketing results.
5. Analytics and Reporting- You get detailed reports on email performance, including open rates, click-through rates, and bounce rates. This data enables you to optimize your upcoming campaigns.
Pricing Plan:
Zoho Campaigns offers free and paid plans, starting from $5/month with various feature options.
10. ActiveCampaign
ActiveCampaign is a popular email marketing platform that helps businesses connect with their audience through personalized emails. It offers advanced automation features, allowing you to send emails based on customer behavior, such as website visits or email opens.
The tool is praised for its intuitive interface, making it simple for businesses of any size to create and manage campaigns. ActiveCampaign also provides email segmentation, which helps you send targeted emails to different groups within your audience. This feature increases the chances of engagement and conversions.
In addition to email marketing, ActiveCampaign includes features like CRM (Customer Relationship Management), sales automation, and messaging tools. This makes it a great choice for businesses looking to automate not just emails, but their overall marketing and sales processes.
Whether you’re a startup or a growing business, ActiveCampaign helps improve customer engagement and boosts email campaign performance.
Features Provided by Active Campaign:
ActiveCampaign offers a wide range of features that help businesses effectively manage their email marketing and automation efforts. Some of the key features include:
1. Email Marketing- Create and send professional emails using customizable templates, with tools to track opens, clicks and performance.
2. Email Automation- Automate email campaigns based on customer behavior, such as website visits or email interactions. This helps deliver personalized messages at the right time.
3. Segmentation- Organize your audience into different segments based on demographics, behavior, or purchase history. This enables you to send targeted emails to distinct groups.
4. CRM (Customer Relationship Management)- Manage customer data in one place, track interactions, and create personalized communication strategies.
5. Sales Automation- Automate repetitive sales tasks, such as follow-up emails, so your sales team can focus on high-priority leads.
Pricing Plans:
ActiveCampaign offers four pricing plans: Basic, Plus, Professional and Enterprise, with features and pricing based on your needs and number of contacts.
11. GetResponse
GetResponse is an all-in-one email marketing platform that helps businesses grow by providing email marketing, automation, landing pages, and even webinar hosting. It’s easy to use and offers a wide range of features for both beginners and experienced marketers.
With GetResponse, you can create eye-catching emails using pre-designed templates or custom designs. The automation feature allows you to set up email sequences that send automatically based on user actions, helping you save time and engage your audience. It also offers tools for segmenting your email list, so you can send targeted messages to specific groups.
In addition to email marketing, GetResponse provides features like landing pages for capturing leads and analytics to track the performance of your campaigns. It’s a great choice for businesses that want a comprehensive tool to handle their email marketing and other marketing needs.
Features Provided by GetResponse:
1. Email Marketing- GetResponse offers easy-to-use email templates and a drag-and-drop editor to create attractive emails. You can also personalize your emails for better engagement.
2. Automation- Create automated email sequences triggered by customer actions. This saves time and ensures the right message reaches the right person at the perfect moment.
3. Landing Pages- Create customized landing pages to capture leads. The platform provides ready-made templates for quick setup.
4. Webinars- Host webinars directly from GetResponse. This feature allows businesses to engage with their audience in real time and drive conversions.
5. Segmentation- Segment your email list according to customer behavior, interests, or location. This ensures more targeted and relevant communication with your audience.
Pricing Plan:
GetResponse offers tiered pricing plans: Basic, Plus, Professional, and Max, based on features and users.
Conclusion:
Choosing the right bulk email marketing software is key to the success of your startup in 2025. The tools mentioned in this blog offer a range of features to help you create effective campaigns, engage with your audience, and grow your business. Whether you need simplicity or advanced automation, there’s software that fits your needs. By selecting the best option for your startup, you can save time, improve customer relationships, and increase sales. Start using the right email marketing software today and watch your startup thrive in the competitive market.
