ActiveCampaign is a popular email marketing and automation tool used by many businesses. However, it might not be the perfect fit for everyone. Some may find it costly, others might want different features, or simpler tools. Luckily, there are many ActiveCampaign alternatives in 2025 that can match or even beat ActiveCampaign depending on your needs.
In this blog, I will tell you about the 10 best ActiveCampaign competitors that include both free ActiveCampaign alternative options and paid solutions. Whether you want strong email deliverability, easy-to-use automation, or affordable pricing, this list will help you find the perfect fit.
Why Look for an Alternatives to ActiveCampaign?
ActiveCampaign offers email marketing, automation, CRM, and sales tools, but it comes with some drawbacks for certain users:
- Pricing can become expensive for larger lists.
- The interface and automation setup can be complex for beginners.
- Some users want more specialized SMTP or bulk email delivery services.
- Others look for local support or specific integrations.
Because of this, exploring alternatives to ActiveCampaign helps businesses find tools that better match their size, budget, or marketing goals.
10 Best ActiveCampaign Alternatives & Competitors for Email Marketing
Here are the top 10 activecampaign alternatives & competitors for email marketing:
1. SMTPmart – Best SMTP Service Provider Globally
SMTPmart is one of the best ActiveCampaign alternatives. If you want a powerful platform focused on email deliverability, bulk email sending, and easy automation, SMTPmart is a great choice for email marketing services. This service offers reliable SMTP servers, supports transactional emails, and provides email marketing tools all in one simple package.
SMTPmart is built for businesses and marketers who need to send large volumes of emails without any delivery issues. Whether you are sending marketing campaigns, newsletters, or important system messages, SMTPmart helps make sure your emails reach the inbox and not the spam folder.
Features of SMTPmart:
- Reliable SMTP servers with high deliverability.
- Bulk email marketing with customizable templates.
- Email authentication (SPF, DKIM, DMARC) for better inbox placement.
- Real-time reports: open rates, clicks, bounce tracking.
- Easy setup and API access for developers.
- Customer support to help you through the process.
Why Choose SMTPmart?
If your goal is to send large volumes of emails without worrying about deliverability, SMTPmart is one of the best ActiveCampaign competitors out there. It’s especially useful for companies that need a simple yet robust SMTP server combined with email marketing features, but without the high cost of marketing automation-heavy platforms.
2. MailerLite
For small businesses, bloggers, or beginners, MailerLite offers an intuitive platform with a generous free plan. It’s also the best alternative to ActiveCampaign for those who want simplicity without sacrificing key features.
MailerLite is designed to make email marketing easy, even if you have never used a tool like this before. The drag and drop email builder allows you to create beautiful newsletters and campaigns without needing to know any coding. You can choose from ready made templates or design your own with just a few clicks.
Features of MailerLite:
- Drag-and-drop email builder.
- Email automation and sequences.
- Landing pages, pop-ups, and forms.
- Audience segmentation and personalization.
- Free plan available for up to 1,000 subscribers and 12,000 emails/month.
Why Choose MailerLite?
MailerLite shines for those who want to get started quickly and don’t need complex automation. If you’re looking for a free ActiveCampaign alternative that offers essential email marketing tools with a clean interface, this is a solid pick.
3. iDealSMTP
If you prioritize email deliverability and bulk sending reliability, iDealSMTP is the best alternative to ActiveCampaign. This platform is designed to handle large email volumes with speed and accuracy. iDealSMTP focuses on providing a clean and powerful solution for businesses that need to send thousands or even millions of emails without delays or delivery problems. It is especially useful for companies that rely on transactional emails, system notifications, or marketing campaigns that must reach users quickly and reliably.
Features of iDealSMTP:
- Dedicated SMTP servers with IP management.
- Support for transactional and marketing emails.
- Authentication and security settings to prevent spam.
- Real-time tracking and analytics.
- Scalable pricing to fit your email volume.
Why Choose iDealSMTP?
For businesses needing strong SMTP infrastructure, iDealSMTP provides a dependable and affordable solution. It’s especially valuable for companies that send many transactional or bulk marketing emails and want to ensure they reach the inbox.
4. GetResponse
If you want more than just email marketing, GetResponse is a powerful platform offering email marketing automation, landing pages, and webinar tools all in one. It is also a good ActiveCampaign competitor for businesses focused on growth and customer engagement.
GetResponse is designed for businesses that want to grow faster and manage all their marketing tasks in one place. You can create and send emails, build your contact list, design landing pages, and run full marketing campaigns without switching between different tools.
Features of GetResponse:
- Advanced email automation workflows.
- Integrated webinar hosting and management.
- Built-in CRM and sales funnel creation.
- Landing page builder and signup forms.
- Detailed analytics and A/B testing.
Why Choose GetResponse?
GetResponse is perfect if you want a complete marketing solution that combines email, webinars, and funnels. It’s great for businesses aiming for strong engagement and complex automation without juggling multiple tools.
5. DigitalAka
If you’re based in India or looking for a regional provider, DigitalAka offers affordable email marketing, bulk email, and SMTP services. It’s a growing ActiveCampaign competitor focusing on local support and compliance. DigitalAka is becoming a popular ActiveCampaign alternative for Indian businesses because it offers easy-to-use tools, local language support, and payment options that suit the Indian market. With reliable customer service and affordable pricing, DigitalAka helps small and medium businesses run effective email campaigns
Features of DigitalAka:
- SMTP servers and email marketing campaigns.
- Email authentication for better deliverability.
- Easy-to-use dashboard with campaign tracking.
- Local customer support and consulting.
- Affordable plans suited for Indian businesses.
Why Choose DigitalAka?
DigitalAka is a smart choice for startups and SMEs in India who want a reliable alternative ActiveCampaign with local support and pricing. Its focus on deliverability and simplicity helps businesses connect with their audience effectively.
6. Klaviyo
For e-commerce stores, Klaviyo is also an ActiveCampaign alternative focused on behavior-based automation and personalized email campaigns. It helps online stores track customer actions like browsing and buying, so you can send highly targeted messages that boost sales. Klaviyo integrates easily with popular e-commerce platforms like Shopify, WooCommerce, and Magento, making setup quick and simple. Its powerful analytics show which campaigns work best, helping you improve marketing strategies over time. If you want to grow your online store with smarter email marketing, Klaviyo is a great choice.
Features of Klaviyo:
- Deep integration with Shopify, WooCommerce, and Magento.
- Automated flows for cart abandonment, product recommendations, and win-back campaigns.
- SMS marketing alongside email.
- Real-time customer data and segmentation.
- Detailed reporting on sales and engagement.
Why Choose Klaviyo?
If you run an online store and want emails that respond to customer behavior automatically, Klaviyo is one of the best ActiveCampaign competitors. It helps increase sales and improve customer loyalty through smart targeting.
7. ConvertKit
ConvertKit is designed for creators, bloggers, and course sellers who want straightforward email marketing with simple automation. It makes it easy to build and manage email lists, send newsletters, and create automated email sequences without any complicated setup. With a clean, user-friendly interface, ConvertKit helps you focus more on creating content and less on technical details.
It also offers useful features like customizable sign-up forms, landing pages, and tagging to organize your subscribers. As one of the top ActiveCampaign alternatives, ConvertKit is a solid choice if you’re looking for an easy-to-use tool that supports growing your audience and selling digital products.
Features of ConvertKit:
- Easy-to-use email builder.
- Tagging and segmentation based on user actions.
- Visual automation builder.
- Landing pages and signup forms.
- Free plan for up to 1,000 subscribers.
Why Choose ConvertKit?
If you are a content creator looking for a free ActiveCampaign alternative with clean workflows and focus on engagement, ConvertKit is a good option. It helps you nurture your audience without overwhelming features.
8. Brevo
Brevo is a multi-channel marketing platform offering email, SMS, and chat tools. It is also an ActiveCampaign competitor for businesses looking to combine different communication channels. Brevo makes it easy to create automated workflows that include emails, text messages, and live chat, helping businesses connect with customers in real-time.
It also offers features like detailed reporting, contact segmentation, and A/B testing to improve campaign results. With flexible pricing plans and a free tier, Brevo is a great choice for small to medium businesses that want powerful marketing tools all in one place.
Features of Brevo:
- Email marketing with automation and segmentation.
- SMS marketing campaigns.
- Transactional email support.
- Free tier with 300 emails/day.
- CRM and chat integrations.
Why Choose Brevo?
Brevo is a great choice if you want email and SMS marketing in one place. It’s affordable and easy to use, making it a solid alternative ActiveCampaign for small to medium businesses.
9. Mailchimp
Mailchimp is one of the most well-known email marketing platforms. It offers an easy start for small businesses and beginners. With its drag-and-drop email builder and ready-made templates, creating professional-looking emails is simple and fast. Mailchimp also includes tools for audience segmentation, automation, and basic analytics, helping businesses send targeted campaigns and track their success.
Over time, it has added features like landing pages, social media ads, and even a website builder, making it a versatile marketing tool. For those starting out or looking for an all-in-one solution, Mailchimp remains a popular choice.
Features of Mailchimp:
- Drag-and-drop email editor.
- Basic automation and segmentation.
- Landing pages and signup forms.
- Free plan for up to 500 contacts.
- Integration with many apps and services.
Why Choose Mailchimp?
Mailchimp is a solid choice if you want a recognized brand with a user-friendly interface. While it might lack some advanced automation features of ActiveCampaign, it remains a popular ActiveCampaign competitor for many users.
10. Zoho Campaigns
If you use Zoho’s CRM or other business tools, Zoho Campaigns integrates seamlessly and offers affordable email marketing with automation. It allows you to create personalized email campaigns based on customer data from your CRM, making your marketing more effective. Zoho Campaigns also includes features like A/B testing, detailed reports, and ready-to-use templates to help you design and optimize your emails.
Because it’s part of the larger Zoho ecosystem, it’s especially convenient for businesses already using Zoho apps, saving time and effort by keeping everything connected. This makes Zoho Campaigns a strong choice for companies looking for an ActiveCampaign competitor that works well within a broader business platform.
Features of Zoho Campaigns:
- Email templates and automation workflows.
- Integration with Zoho CRM and other Zoho apps.
- List management and segmentation.
- Reporting and analytics.
Why Choose Zoho Campaigns?
If you’re already in the Zoho ecosystem, this is a natural alternative for activecampaign. It helps you streamline marketing and sales in one environment at a budget-friendly price.
How to Choose the Best ActiveCampaign Alternative?
To pick the right tool, ask yourself:
- What is your budget? Do you want a free ActiveCampaign alternative or a full-featured paid tool?
- Do you need simple newsletters or complex automation?
- Is email deliverability your top priority?
- Do you want extra tools like webinars, SMS, or CRM?
- Are you looking for local support or regional pricing?
Final Thoughts
In 2025, there are many great ActiveCampaign alternatives, each offering unique strengths to suit different business needs:
- SMTPmart, iDealSMTP, and DigitalAka are excellent choices if you need reliable SMTP delivery and bulk email services.
- MailerLite, ConvertKit, and Brevo provide simple, affordable solutions ideal for beginners and smaller businesses.
- GetResponse, Klaviyo, and Zoho Campaigns deliver powerful automation and advanced marketing tools tailored for growing businesses or specialized requirements.
- Mailchimp remains a trusted name with user-friendly features designed for those just starting out.
To find the best fit for your business, consider trying a few platforms that offer free trials or free plans. Choosing the right ActiveCampaign alternative can help you save money, boost your email marketing results, and accelerate your business growth.
FAQs
Here are some frequently asked questions:
The best free alternatives to ActiveCampaign are SMTPmart, MailerLite, iDealSMTP, DigitalAka and Brevo all have free & affordable plans that let you send emails and use basic automation.
Yes, most platforms allow you to import contacts via CSV files. You may need to recreate email templates and automation.
Yes, SMTPmart SMTP services focus on sending your emails through optimized servers, often resulting in better inbox placement.
GetResponse and Klaviyo provide advanced automation workflows, while MailerLite and ConvertKit offer simpler automation.
Yes, Klaviyo specializes in e-commerce marketing with deep integration to platforms like Shopify.
