MailerLite has become popular for being an easy-to-use and affordable email marketing tool. However, it may not be the right fit for every business. Whether you’re looking for more advanced features, better email deliverability, or just a different user experience, several MailerLite alternatives could be a better match for your needs.
In this blog post, we will explore some of the best alternatives to MailerLite. We’ll go over their features, strengths, and why you might want to consider switching to a different tool. Whether you’re just starting with email marketing or you’re ready to take your campaigns to the next level, we’ve got you covered.
Why Look for a MailerLite Alternative?
Before we dive into the best MailerLite alternatives, let’s first understand why someone might consider switching from MailerLite. Although it is a great tool for basic email campaigns, there are a few common reasons businesses look for different options:
1. Limited Features for Complex Needs
MailerLite is good for simple email marketing campaigns, but if you need more advanced features—like automation, better analytics, or more customization options—then MailerLite might not meet your needs. Some alternatives offer these advanced features, which can be essential for growing your business.
2. Struggles with Scaling
Your company’s email marketing needs will expand along with it. While MailerLite can handle small and medium-sized campaigns, it may not scale well when you need to send a large number of emails or use complex tools. If you’re running larger campaigns or need more advanced integrations, looking for a different tool may be necessary.
3. Customer Support Issues
Good customer support is essential for running an email marketing campaign. Some users have shared concerns about MailerLite’s support system, mentioning slow response times or not getting the help they need. If you want quick and helpful support, you might consider other platforms known for better customer service.
4. Email Deliverability Concerns
Ensuring that your emails land in your audience’s inbox is essential. If you’re running large campaigns, you need to be sure your emails won’t end up in the spam folder. Some users report deliverability issues with MailerLite and they may turn to alternatives that offer better inbox placement and more deliverability tools.
Now that we’ve covered the reasons why you might consider switching from MailerLite, let’s dive into the best MailerLite alternatives available today.
Best 10 MailerLite Alternatives That Users Highly Recommend
Here are the 10 Best MailerLite Alternatives:
1. SMTPmart
Best For- Businesses that Need Reliable Email Deliverability and Fast Campaigns
SMTPmart is an email marketing service that is focused on delivering high-quality email solutions with excellent deliverability. This makes it a great MailerLite alternative for businesses that need their emails to always land in their audience’s inbox. SMTPmart offers flexible plans that work for both small businesses and larger enterprises, making it a solid option for those looking to scale their email marketing.
SMTPmart helps ensure that your emails don’t get lost in spam folders and reach your customers directly. Whether you’re sending newsletters, promotional emails, or transactional messages, you can trust SMTPmart to deliver them safely. The platform’s easy-to-use tools also allow you to track your email performance, such as how many people opened your emails and clicked on your links.
Key Features:
- High Deliverability: SMTPmart ensures your emails avoid spam filters and reach inboxes without any issues.
- SMTP Servers: Provides high-performance SMTP servers to ensure smooth email delivery.
- Analytics and Reporting: Track key metrics like open rates, click-through rates, and bounce rates to improve your email campaigns.
- Scalability: Perfect for businesses that need to scale quickly and handle large email volumes.
2. Brevo (formally known as Sendinblue)
Best For- Businesses Looking for Email, SMS, and Marketing Automation
Brevo is an all-in-one email marketing tool that also includes SMS marketing, marketing automation, and chat. It’s a great alternative to MailerLite for businesses that need more than just email marketing. Brevo gives you the flexibility to send emails, and text messages, and automate your marketing workflows from one platform.
With Brevo, you can easily manage all your communication in one place. It allows you to not only send professional-looking emails but also text messages (SMS) to your audience, making it a great choice for businesses looking for multi-channel marketing. You can automate your marketing campaigns to send messages automatically based on customer actions or behavior, saving you time and effort.
Key Features:
- Email Automation: Automate your campaigns with workflows triggered by customer actions or behavior.
- Transactional Emails: Send order confirmations, invoices, and other transactional messages alongside your marketing emails.
- SMS Marketing: Send SMS messages to your audience, not just emails, giving you a more complete marketing strategy.
- Advanced Analytics: Get detailed reports on email performance, such as open rates, click-through rates, and engagement.
3. iDealSMTP
Best For- Businesses Seeking Reliable SMTP Solutions with Excellent Customer Support
If you need a trusted SMTP provider with strong deliverability and support, iDealSMTP is a great MailerLite alternative. This platform specializes in delivering emails quickly and securely. iDealSMTP also provides dedicated IP addresses and high-performance SMTP servers to improve your email reputation and avoid delivery issues.
iDealSMTP focuses on ensuring your emails are delivered on time and to the right place. With its high-quality servers and excellent deliverability, you can trust that your emails will land in your customers’ inboxes without getting blocked or sent to spam. The platform also gives you a dedicated IP address, which helps you maintain a good sender reputation, ensuring even better deliverability over time.
Key Features:
- Reliable SMTP Servers: Get fast, secure SMTP servers to ensure smooth and consistent email delivery.
- Advanced Analytics: Access detailed analytics to track email campaign performance and make data-driven decisions.
- Dedicated IP Addresses: Improve your email deliverability by using dedicated IP addresses for your campaigns.
- Customer Support: iDealSMTP offers excellent customer support available 24/7 to help with any technical issues.
4. SMTPget
Best For- Budget-friendly SMTP service
SMTPget is another affordable yet reliable SMTP server for Email marketing that ensures high deliverability. This is a great alternative to MailerLite for small businesses or marketers on a budget who need to send reliable emails at a low cost. It also provides excellent customer support to ensure your campaigns run smoothly.
SMTPget is a cost-effective solution that helps you send emails quickly and reliably, making it perfect for small businesses or individuals who need an email service that works without breaking the budget. Despite its low cost, SMTPget still delivers strong results in terms of email deliverability, meaning your emails are less likely to end up in spam folders and are more likely to reach your audience’s inbox.
Key Features:
- High Deliverability: SMTPget ensures your emails reach inboxes and bypass spam filters.
- SMTP Servers: Provides fast, reliable servers to manage both bulk emails and transactional emails.
- Real-Time Analytics: Track the performance of your email campaigns in real-time with easy-to-understand reports.
- Affordable Pricing: One of the most budget-friendly email delivery solutions.
5. ActiveCampaign
Best For: Advanced Marketers and Businesses Needing Deep Automation and Segmentation
ActiveCampaign is an excellent alternative to MailerLite for businesses looking for advanced features like marketing automation, CRM tools, and segmentation. It’s one of the best choices for businesses that want to go beyond email marketing and integrate customer relationship management (CRM) with their email campaigns.
ActiveCampaign allows you to do much more than just send emails. With its powerful automation features, you can create personalized email campaigns that react to how your customers behave. Whether a customer opens an email, clicks a link, or makes a purchase, ActiveCampaign helps you send the right message at the right time based on your actions.
Key Features:
- Advanced Email Automation: Create complex automated workflows based on customer actions or specific triggers.
- CRM: ActiveCampaign includes a powerful CRM that helps you track customer relationships and sales.
- Segmentation and Personalization: Segment your audience based on factors like behavior, location, and engagement to send highly targeted emails.
- A/B Testing: Test subject lines, email content and send times to improve your email marketing results.
6. Moosend
Best For: Small to Medium Businesses Looking Simple Yet Powerful Automation
Moosend offers simple yet effective email marketing services with advanced automation features. It is an ideal solution for small and medium-sized businesses looking to automate their email marketing without complicated setups. Moosend makes it easy to create personalized email workflows and optimize campaigns with A/B testing.
Moosend is perfect for businesses that want to make email marketing easier and more efficient. You don’t need to be an expert to use it – the platform is designed to be user-friendly and quick to set up. Once you get started, Moosend lets you create automatic email workflows that respond to customer actions, like when they sign up or make a purchase.
Key Features:
- Behavior-Based Automation: Automate your email marketing based on customer actions or triggers.
- A/B Testing: Test different elements of your emails to see what works best for your audience.
- Landing Pages and Forms: Easily create custom landing pages and sign-up forms to capture new leads.
- Real-Time Analytics: Monitor your email performance in real time to improve engagement and conversions.
7. GetResponse
Best For- Businesses Looking for All-in-One Marketing Tools
GetResponse is an all-in-one Email Marketing Service Provider that goes beyond just email campaigns. It includes tools for email automation, landing pages, and even webinars. If you’re looking for a MailerLite alternative with more features, GetResponse is an excellent choice.
This platform helps businesses automate their email campaigns and create landing pages to capture leads effectively. GetResponse also allows you to host webinars, which is a great way to engage with your audience in real time and provide live, interactive content. With its easy-to-use interface, GetResponse is perfect for businesses that need an integrated marketing solution.
Key Features:
- Email Automation: Set up automated campaigns to nurture leads and drive sales without manual effort.
- Landing Pages: To generate leads and expand your email list, make landing pages that convert well.
- Webinars: Host webinars directly within the platform to engage with your audience and drive conversions.
- Analytics and Reporting: Track your campaigns’ performance and make data-driven decisions to improve results.
8. AWeber
Best For- Entrepreneurs and Small Businesses Looking for Simple Email Marketing
AWeber is a simple and intuitive email marketing platform, making it an ideal choice for small businesses and entrepreneurs. It allows users to quickly create and send emails, with built-in automation features to help scale email marketing efforts efficiently. If you’re new to email marketing or just need a straightforward tool to manage campaigns, AWeber offers the perfect solution.
With AWeber, you can easily design emails using a wide range of templates and drag-and-drop features. The platform also offers seamless integrations with various apps, making it easy to connect your email marketing with other tools you use. Whether you’re managing subscribers or tracking your campaign performance, AWeber makes it all simple to do with user-friendly dashboards and analytics.
Key Features:
- Email Automation: Create automated email campaigns to interact with clients and generate leads.
- Templates: Choose from a variety of professionally designed email templates to create beautiful campaigns.
- Integrations: Easily integrate with e-commerce platforms, CRMs, and other tools to streamline your workflow.
- Analytics and Reporting: Track key metrics such as open rates, click-through rates, and conversions to measure the success of your campaigns.
9. MailerCloud
Best For- Businesses Needing Advanced Email Automation and Analytics
If you need more advanced capabilities than MailerLite, MailerCloud is a great alternative. It allows you to create sophisticated automated workflows based on user behavior, ensuring that your campaigns are always relevant and timely.
MailerCloud also offers strong analytics tools that let you track the success of your campaigns in real-time. By monitoring key metrics like open rates, click-through rates, and conversions, you can make data-driven decisions to continuously improve your email marketing strategy.
Key Features:
- Advanced Automation: Create customized workflows based on user actions, such as opening an email or making a purchase.
- Detailed Analytics: Access in-depth reports and metrics to track and optimize your campaigns.
- A/B Testing: To determine what your audience responds to best, experiment with different subject lines, content and designs.
- Segmentation: Target specific groups of users based on their behavior or characteristics to send more personalized emails.
10. ConvertKit
Best For- Bloggers and Content Creators
ConvertKit is an easy-to-use email marketing tool, perfect for bloggers, content creators and small businesses. It’s simple to set up and doesn’t require technical skills, making it a great choice for people who want to create email campaigns without a lot of hassle.
ConvertKit also has helpful automation features, so you can send emails based on what your subscribers do, like opening an email or clicking on a link. The platform makes it easy to organize your email list into different groups, so you can send the right message to the right people. The visual workflow builder is simple to use, so you can set up everything with just a few clicks.
Key Features:
- Easy to Use: No technical skills are needed to create and send emails.
- Automation: Set up automatic emails based on subscriber actions.
- Segmentation: Organize your subscribers into groups for more targeted emails.
- Simple Workflow Builder: Drag and drop to set up your automation easily.
